Lessons learnt from the dunny king

-I've just finished reading 'Bog Standard Business' by Charlie Mullins. Surely you've heard of him? The plumber to the Stars? The celebrity plumber? The millionaire plumber? (Aren't they all millionaires? Haha.)

It's one of the best plumbing books I ever read. (Again I jest.)

Seriously though, its a great book tracking the rise of a poor kid who made it big - very big. 20-million-British-pounds-turnover big.

His business, Pimlico Plumbers, is now London's largest 'service' business, with his own fleet of vans, 24 hour call centre, cafeteria, workshop, and in house marketing expert. He even has two PR firms on retainer.

You may wonder what incredible technology or clever invention Charlie has used to become so successful. He claims his company's 'secret sauce' is to simply bring service, professionalism, cleanliness, and reliability to a trade that usually lacks all of those features.

This warmed my heart because it's exactly what I'm trying do with HomeRite. And while I'm not quite at the 20 million mark (dollars or pounds), we do have one thing in common: He boasts a  return customer rate of over 70%.

And so do I.

---